Conceptual identity for a restaurant
This is an entirely conceptual design idea for the identity of Restaurant Alma, a casual upscale dining gem in Minneapolis. I am currently employed here and in the fall of 2017 the space reopened after renovation to reveal a cafe and boutique hotel in addition to the long standing restaurant that locals and travelers loved. Originally the owner wanted the cafe to feel like a bistro. I scoured images of old cookbooks, vintage menus and old packaging labels for this project. The patterns and color schemes are taken from the interior of the space, and old school ledger paper was used as inspiration for the letterhead. A custom wordmark is used for the main logo.
All menu copy courtesy of Restaurant Alma. All photos copyrighted to Restaurant Alma.
